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Savvy solutions in the wine business

Envision marketing strategies for wine producers
Creation of promotional events to showcase Italian wines
Implementation of tailor made sales incentive programs
Assistance to distributors in sales team training

Your guide to the Italian wine trails

Development of courses: Courses and tastings for wine lovers, focusing on native grape varieties
Selection service for enotecas and restaurants, featuring rare wines
Tour organization for curious travelers, in search of wines and gastronomic specialties


Sentieri di vino – the wine Alta Langa D.o.c.g.

The Italian sparkling wine produced by refermentation in bottle is called "Metodo Classico". At a time when many wineries try to discover the potential of their grapes to produce new sparkling wines, drinking a glass

Harvest in Italy

The harvest period is a tribute to diversity in Italy. It is exactly during the phase of fruits maturation and grape harvest that it’s possible to notice the extraordinary diversification of Italian grape production. There

Legami team wine selection lectures
wine press Meininger's Wine Spectator Wine Enthusiast
Locorotondo Apulia vineyards cardone #sentieridivino #collezionelegami
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#sentieridivino #collezionelegami wine selection champenoise
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Associazione Legami

Promotion, Communication and Education

LEGAMI is based on a profound knowledge of overseas markets, consumer trends, distribution systems, and Distributors requirements.
LEGAMI helps Importers to find strategies that minimize transportation and distribution costs.
LEGAMI cooperates with Distributors to create effective, customized marketing materials and sales incentive programs, such as wine dinners, tasting sessions, lectures, and sales team training.

Marco Negro


I’m Italian and I’m passionate about wine.
I have a strong love of my land and enjoy sharing the beauty and the emotions of Bella Italia.
I have a talent for connecting people and for finding solutions.
I have matured professional experience in marketing, commerce, and communication.

Combining these things, led me to create Associazione LEGAMI in order to:

  • Provide savvy advice and practical solutions for your Italian wine promotion
  • Be your guide on the Italian wine trails

Recent post

  • Prowein fair 2019 - Dusseldorf

Prowein fair 2019

The curtain falls on the 25th edition of Prowein, the most important international wine fair for distributors in the wine sector. The high standard of the organization of trade fairs and infrastructures of the city

  • Ciliegiolo grape

Sentieri di vino – the grape Ciliegiolo

Ciliegiolo owes its name to the primary descriptor that most characterizes the wines obtained from this grape: strong scent and long aftertaste of cherry (in Italian, in fact, ciliegia). The ampelographic origin is uncertain. This

  • Nebbiolo Prima and Grandi Langhe

Nebbiolo Prima / Eleonora Scholes

Events such as NEBBIOLO PRIMA and GRANDI LANGHE are an important occasion for journalists to meet experts, producers, winemakers or agronomists and to get to know the news that the market is about to offer.

  • Nebbiolo Prima and Grandi Langhe

Nebbiolo Prima / Davide Pasquero

The chance of discovering in advance the trends of great Italian wines attracts experts, writers and enthusiasts. As everyone agrees, the choice to anticipate NEBBIOLO PRIMA in January, has been strongly winning: it has been