Eventually, the editorial staff of BAROLO & CO has entrusted me with the task of writing an article to analize the export of Italian wine towards the market I know best: Russia. Monthly I visit the major cities of this immense and fascinating country, from the Urals to Siberia, from the north to the metropolis of Moscow and St. Petersburg. Therefore, I immediately felt ready to illustrate to our readers the perception that Russians have of Italian wine. As visiting Russia, it is possible to discover that “bear, vodka and balalaika” are just a stereotype, reading my article will dispel some false myth and urban legend about the consumption of alcohol in Russia. Enjoy the reading!

November 22nd , 2018

Marco Negro